CHARM is a project co-funded by the COSME Initiative of the European Union, that aims to boost the competitiveness of European tourism and promote the image of Europe as a global tourist destination of excellence. The core element are these hidden gems from rural Europe, villages perceived as charming by visitors because of their identity or personality linked to history, traditions, gastronomy, cultural and natural heritage.
The overall objective of the project is to position Europe internationally as an integral destination of quality and excellence for cultural tourism, by promoting its most charming rural villages and making the most of Cultural and creative Industries (CCI) and technologies to provide an unforgettable experience for visitors.
